Rich Mironov Presents: Understanding Enterprise Product Companies
Companies building enterprise tech products are different from companies building mass consumer tech. Large-ticket deals, long sales cycles, name-and-face customer relationships and complex buying processes shape what we build and how we bring it to market. Having a hundred customers each spending $1M/yr is a radical departure from a million customers each spending $100/yr. How does that shape product management – and other functional groups?
About the Speaker
Rich Mironov is a 30-year veteran of Silicon Valley tech companies. He coaches product executives and product management teams, and was the 'product guy' at six Silicon Valley start-ups. Rich's long-running blog (www.mironov.com) covers software, start-ups, product strategies and the inner life of product managers. He is the author of “The Art of Product Management" (2008) and organized the first Product Camps.
Food and Soft Drinks Provided