This presentation will dive into why traditional way of measuring ROI is not the right way and show how to better measure ROI and the kind of metrics to use. It was one of the most popular presentation at ProductCampSeattle 2014, a full house!
About the Speaker
Anil Batra is a seasoned Digital Marketing and Analytics professional. Anil has worked with companies ranging from Fortune 50 to startups and has helped then Digital channels improve business results. Anil holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.
He has taught and trained several Digital Marketing and Analytics folks in past 9 years of teaching at UBC and University of Washington and Bellevue College and speaking engagements at various conferences as well as his blog, http://webanalysis.blogspot.com. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums
Who should attend
Product managers and product marketers, those that want to become one, or those that want to understand better the value they can provide.
Date & Time: Thursday April 16, 6:30 - 9:00 PM
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