Many companies take a feature-centric approach to product planning. In the new agile frenzy to create Minimum Viable Products as quickly as possible, how do you know what really makes a product Valuable for your specific customer? Do you invest resources to build a thin slice of functionality and see how your customers react? Do you invest in detailed research to understand your customers’ needs? Do you design a prototype, test, and iterate? Carol Taylor offers a real world look at ways to find and apply the right level of insights at the right stages of product planning and development to help ensure you build the right product for your customers and their context.
About the Speaker
Carol Taylor is Director of UX Design and Research at DS-IQ, a retail software company using big data sets to drive highly contextualized marketing campaigns. She has guided and grown UX teams at multiple companies to shape products ranging from enterprise content systems, to telecomm ecommerce sites, to consumer lifestyle apps. She was a partner in design and development consulting practices Magi Interactive and Sakson & Taylor. Carol has a Masters in Human Centered Design and Engineering from the UW and is a published industry and academic author and speaker.
Her passion lies in bringing the power of customer understanding to the discipline of product creation. She has a pragmatic approach to helping companies get real customer value from the right insights to design the most valuable products.
Who should attend
Product managers and product marketers, those that want to become one, or those that want to understand better the value they can provide.
Date & Time: Thursday May 21, 6:30 - 9:00 PM
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