Jeff Lash, VP & Group Director, Go-to-Market (Product Management & Portfolio Marketing) at SiriusDecisions.
Fresh off the 2016 Summit, he'll be giving a brand new presentation.
We'll update the event page as soon we get more details about his topic. In the mean time
"I lead our Go-to-Market group, which includes our Product Management and Portfolio Marketing research and advisory services. Our team works with business-to-business product management and portfolio marketing (product marketing, solution marketing, solution marketing and segment marketing) leaders to improve how they develop, manage and market products and services and improve their product management and portfolio marketing effectiveness. This includes identifying and sharing best practices and providing advice and consultation through data-driven research, advisory services, webcasts, in-person forums and workshops, consulting, and e-learning, and other methods.
My personal areas of research focus include helping defining and developing the role of product management, improving the maturity of the product management function, customer-driven innovation, product investment decision-making, adjusting product management and product marketing to work effectively in an agile/SCRUM environment, and tools and technologies for product managers."
6:30 PM Pizza & Soda
7:00 PM Main Program
- Thank-yous to
- Main Event: Jeff Lash's Presentation from SiriusDecisions 2016 Summit
8:15 PM Retrospective
8:30 - 9 PM Networking