Roger Lee's Page

Social Media is fueling a customer-driven revolution is underway and B2B Product Managers and Marketers need to be ready for the new paradigm. Yet most of the buzz around social media remains focused on consumer brands and consumer products. In this, the first in a series sponsored by the Pacific Northwest Product Management Consortium, we'll set out a framework to transform your B2B product and marketing strategy using social media tools to communicate with, and listen to, your customers.…See More