Jeff Payne's Page

I'm excited about how this Services seminar is coming together. Appears to be a very timely topic given the economy and the current strategies companies are using to overcome a short-fall in top-line and bottom-line profits. The hand-outs alone makes this two hours a solid investment. The three panelists will bring some subtle insight that you can't find by reading books. Come get a jump start on understanding how to design services to align with and improve your product strategy

I've spent the past decade marketing professional services as part of various on-line and desk-top software companies. As I plan out 2010 I am looking at my Marketing budget and wondering how to improve on my team's marketing efforts.



As those of us in Professional Services at technology companies know, we typically exist to "augment" the core offering of the business. We paint it "blue" or add a widget here or there. What I'm seeing, however, is that the "Pro Services" teams are now… Continue

Dear PMC members,



The PMC board is working on the definition of the next social media event. As you may recall, the PMC has hosted two events thus far. For a copy of the webinar from June, please use the following link: http://www.slideshare.net/dansears/a-social-media-framework-for-b2b-product-managers-and-marketers.



The PMC board is proposing the following three ideas and would like your feedback:



1. How to develop a social media plan and budget;

2. What… Continue