"I agree, whitepapers are marketing tools to generate leads, but not necessarily directly. Ideally, they serve to strengthen a brand and provide thought leadership. I think the most successful ones make a strong business case…"
Greg Bragg replied to scott willeke's discussion Whitepapers in Marketing are Backfiring
Greg Bragg posted a statusHi Gregg, welcome to PMC! We are a volunteer driven organization for Product Managers in the NW. We host monthly events and ProductCamp plus maintain this online community.
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