Identifying and Prioritizing Customer Needs
A thorough understanding of customer needs is the foundation for product success. However, most companies lack a complete, consistent approach to uncovering needs and determining the most important ones to address not only for innovation and product development but across market-facing functions. SiriusDecisions has conducted extensive research and analysis to create a framework and process that organizations can leverage to anticipate and address customer needs. This presentation will share an overview of the process so that attendees can learn how to avoid common mistakes and improve their approach to identifying, classifying, and prioritizing customer needs.
VP & Group Director, Go-to-Market (Product Management & Portfolio Marketing) at SiriusDecisions
Jeff is a recognized thought leader in product management, with over a decade of experience in the development of Web-based products and SaaS. His product management career includes both new product introductions and major turnarounds of existing product lines, as well as introduction of the product management role into organizations. He has significant expertise in customer understanding, new product innovation, agile product management, user experience design, and product development processes.
6:30 PM Pizza & Soda
7:00 PM Main Program
8:15 PM Retrospective
8:30 - 9 PM Networking
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