Connect, Share, Participate and Learn
Slides from the February 2012 Event: Pricing Strategies
The slides from February's Pricing Strategies discussion are posted below. Please let me know if you have any questions and enjoy.
Dan DeVries dan@wildhorsestrategies.com
Views: 97
Replies to This Discussion
-
Permalink Reply by Jon White on -
Interesting stuff. Shame I missed this one.... Unfamiliar with the term 'Skimming Strategy' - what does that mean?
-
Permalink Reply by Dan DeVries on -
Hi Jon - companies often use "price skimming" when launching a new, innovative product into the market. They charge top dollar looking to maximize profits from "early adopters." I bought a new Toyota FJ Cruiser when they first came on the market. I thought they were cool and wanted one. Supply was low and demand was high. Price was not an issue. Now they are much lower in price as the novelty has worn off.
Sometimes - companies don't get it right. Case in point is Apple's initial launch of the iPhone at $599. Two months later they lowered it to $399 and sent rebates to customers.
© 2013 Created by PMC Tools Team.
