Seeking Sr. Marketing Manager to build awareness of a private-label consumer products brand

Unleashing Creative Expression

This is our vision at RPI…… and our award-winning product design, innovative technology and just-in-time manufacturing makes us a leading producer of personalized consumer products like photo books, greeting cards and stationery products for mass and specialty retailers like Walmart, Tinyprints and Café Press to name just a few.

We’re located just south of SODO where there’s free parking, casual dress and a creative, collaborative and passionate group of employees working in a fast paced environment delivering results and making it fun!

Sr. Marketing Manager

RPI is looking for a world class senior marketing manager to drive our B2B and international mass customization platform marketing efforts.  This is an exciting opportunity to have a big impact on a growing company and help build a great private-label consumer products brand.

The successful candidate will eat and breathe social media marketing and have a solid track record of developing B2B lead nurturing programs in a high growth environment. Reporting to the VP of Product & Marketing, this role will tactically and strategically drive customer acquisition and engagement across multiple channels.

Responsibilities:

• Create, develop, and execute marketing strategies and plans for existing and early-stage initiatives
• Establish KPIs and use metrics to support strategic initiatives and drive tactical decisions
• Work with product managers to define and execute go-to-market plans
• Develop and drive social marketing efforts
• Manage all aspects of the company website, including content generation, optimization and metrics
• Manage creative for corporate marketing initiatives ensuring the brand strategy is consistently translated across all external communication: decks, sales sheets, kits, videos, and trade shows
• Perform market research and competitive analysis that leads to actionable insights
• Engage regularly with external marketing agencies and vendors and oversee their deliverables

Qualifications:

• 5+ years in tactical and strategic marketing roles, including demonstrated success developing and executing B2B demand generation programs and strategies
• Proven experience delivering strong business results via social media platforms
• Excellent analytic and strategic thinking skills
• Excellent communication skills, written, and verbal, and ability to engage at multiple levels of the organization effectively, including the executive team
• Ability to work on multiple projects with varying deadlines, ideally in a startup environment
• Sense of humor and willingness to roll up the sleeves to get the job done
• Bachelor's degree

To apply, please visit: http://www.rpiprint.com/jobs/