Stop Making Analogues for the Digital Age: New Frameworks for a New Environment

The digital age has made life better for consumers and tougher for makers and sellers. Those who make their living in product management know that the old way of doing things isn’t working well, and there isn’t a clear sense of what to do next. What sort of frameworks are useful for embracing this new fluid reality, and how can they be deployed in a robust and replicable way?

Register at http://pmc201204.eventbrite.com

Speaker Bio

Kevin May from Sticks Company will talk about strategies that arm companies to build products, services and brands that are fit-for-purpose in this new environment.
Prior to starting Sticks, Kevin was Chief Strategy Officer at Publicis Seattle, where he led the planning department and was responsible for strategy, research and creative briefing for T-Mobile, Hewlett Packard, Washington’s Lottery, Coinstar, HomeAway, Les Schwab, as well as all agency new business. He holds an M.A. from the University of Oxford, England and lives in Seattle with his wife and daughter. www.stickscompany.com

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