Pricing Strategies That Actually Add Value

Price. It’s 1 of the 4 P’s, the one where most companies fail at strategy. To be strategic, companies should develop pricing strategies based on the “value” of the product instead of product cost or closing short term sales.  To be effective, the value-based pricing process needs to be implemented early in the product cycle as it affects product feature implementation, sales channel selection, and marketing communications/promotions.  We’ll go through examples and exercises to see how this all works.

Register at http://pmc201202.eventbrite.com

Speaker Bio

Dan DeVries is a Senior Marketing Professional with a successful track record of development and delivery of new products and business strategies enabling companies to differentiate from their competition and grow into new markets. He has consistently increased business profitability utilizing a strong background in marketing, program management, sales, and engineering.