June PMC Event: Why Story is the Most Important Part of Your Product

Story is one of today's hottest topics in your industry. The fact is all human beings love stories -- especially those that are based on certain motifs. These are the stories that come to us across time and cultures…and break box office sales records. Since the days of oral tradition, these stories continue to be the way we engage and connect in meaningful ways. In this thought-provoking session, you will learn ways to weave the power of story into product management.

Come expecting to receive new perspectives and new tools to use from this high-energy and highly-rated speaker:

• The brain science behind what motivates your audience to act.
• How to use storytelling to compel action and engender loyalty.
• How to drive a story into your products.

Register at http://pmc201206.eventbrite.com

Speaker Bio

With 25 years’ experience in marketing communications, Kathryn Gillett is a renowned, award-winning author and communications strategist. From her degree in psychology (with honors), Kathryn uses her understanding of human behavior to develop effective business and marketing communications programs. Some of the biggest names in global business have relied on Kathryn to create their messaging and positioning frameworks. The fruits of her messages have been translated for distribution in more than 170 countries. Creator of The HERO Method, Kathryn has been touted as “a visionary” and as being on the “forefront of trends in management style.” - www.theheromethod.com