Social Media is fueling a customer-driven revolution is underway and B2B Product Managers and Marketers need to be ready for the new paradigm. Yet most of the buzz around social media remains focused on consumer brands and consumer products. In this, the first in a series sponsored by the Pacific Northwest Product Management Consortium, we'll set out a framework to transform your B2B product and marketing strategy using social media tools to communicate with, and listen to, your customers. We'll uncover some myths and identify why social media is a real investment that needs your attention. We'll also explore community alignment and provide a rich library of resources to help you identify which tools are right for you and your customers. You'll come away prepared to develop and promote your own B2B social media strategy.